Novus Loyalty Ltd (NOVUS)

About

Novus Loyalty operates in web-based media services within the Consumer Discretionary sector. With a market cap of ₹241.8 Cr, it is a micro-cap company, currently priced at ₹155 mid-range of its 52-week span (₹127–₹187.8). The company is positioned in digital media, though profitability metrics remain opaque.

Face value: ₹10

Market cap

₹341 Cr

P/E

36.8×

P/B

5.5×

Dividend yield

0%

ROE

15.1%

ROCE

19.8%

Debt / equity

0

OPM

9.7%

EPS (TTM)

₹6.0

Book value

₹39.6

52-week high

—

52-week low

Key insights

Company research notes and source-linked reviews

Key risks

Profitability metrics—PE, OPM, and ROE—are unavailable, suggesting potential losses or operational challenges; verify latest earnings and cash-flow status
Institutional investor confidence is eroding: FII holdings fell from 4.14% (March 2026) to 1.2% (June 2026) in a single quarter
Micro-cap scale (₹241.8 Cr) raises liquidity and working-capital risks; verify cash position and debt levels
Web-based media revenue is cyclical with advertising spend and user engagement; verify revenue stability and customer concentration

Generated analysis · source review pending

Growth drivers

Web-based positioning exposes company to digital-media consumption growth; verify market share trends, user-acquisition efficiency, and competitive moat relative to incumbents
Operational leverage is possible from small market cap (₹241.8 Cr) if profitability is restored; verify current unit economics and path to positive EBITDA
Media plus service positioning could diversify revenue beyond advertising if service offerings are monetized; verify current service revenue mix and monetization

Generated analysis · source review pending

126 historical price candles were omitted because the exchange source has not been verified.

₹218.8+1.3%1Y

Quick read

rule-based

Pros

+Almost debt-free (debt/equity 0)
+Comfortable interest coverage of 247.2×
+High promoter holding of 70.1% with no pledge

Cons

No red flags triggered.

Research score

Structured signal from quality, growth, valuation and momentum.

49/100

Business quality: 61
Valuation: 37

Revenue & net profit

₹ crore, by fiscal year

RevenuePAT

Margins

% of revenue, by fiscal year

OPMPAT margin

Peers

Comparable companies from the narrowest available industry classification.

Screen this industry Compare top 5 side-by-side

Company	Mkt Cap	EV	Revenue	EBITDA	OPM	PAT	NPM	ROCE	ROE	WC Days
Zee Entertainment EnterprisesZEELZEEL	₹6,904 Cr	₹7,082 Cr	₹8,181 Cr	₹259 Cr	4.9%	₹206 Cr	3.4%	2.7%	2.3%	457
D.b.corp LimitedDBCORPDBCORP	₹3,076 Cr	₹3,097 Cr	₹2,400 Cr	₹514 Cr	20.7%	₹352 Cr	14.1%	17.9%	14.1%	90
Signpost India LimitedSIGNPOSTSIGNPOST	₹1,385 Cr	₹1,581 Cr	₹591 Cr	₹149 Cr	25.5%	₹74 Cr	12.2%	31.8%	27.6%	45
Jagran Prakashan LimitedJAGRANJAGRAN	₹1,340 Cr	₹1,376 Cr	₹1,916 Cr	₹256 Cr	13.3%	₹189 Cr	9.9%	12.8%	9.9%	10
Bright Outdoor Media LtdBRIGHTBRIGHT	₹763 Cr	—	₹153 Cr	₹33 Cr	21.5%	₹24 Cr	15.7%	—	—	—
The Sandesh LimitedSANDESHSANDESH	₹752 Cr	₹752 Cr	₹824 Cr	₹9 Cr	19.6%	₹107 Cr	15%	6.8%	4.7%	437
Hindustan Media Ventures LimitedHMVLHMVL	₹571 Cr	₹637 Cr	₹822 Cr	₹83 Cr	15.2%	₹90 Cr	6.6%	11.7%	3.1%	-111
Ht Media LimitedHTMEDIAHTMEDIA	₹521 Cr	₹1,183 Cr	₹1,896 Cr	₹125 Cr	7.2%	₹-10 Cr	-2.7%	9.4%	-3.3%	-73
Onmobile Global LimitedONMOBILEONMOBILE	₹519 Cr	₹586 Cr	₹514 Cr	₹-26 Cr	-4.1%	₹-56 Cr	-2.2%	-0.2%	-1.8%	-187
R K Swamy LimitedRKSWAMYRKSWAMY	₹437 Cr	₹437 Cr	₹347 Cr	₹46 Cr	12.8%	₹23 Cr	6.5%	12.4%	8.6%	-146
Novus Loyalty LtdNOVUSNOVUS	₹341 Cr	₹341 Cr	₹127 Cr	₹12 Cr	9.7%	₹9 Cr	7.3%	19.8%	15.1%	19
Quint Digital LimitedQUINTQUINT	₹324 Cr	₹477 Cr	₹32 Cr	₹-18 Cr	-56.1%	₹-33 Cr	-104.7%	3.7%	-14.7%	34

Loading peers…

Financials

Reported profit and loss, balance sheet, cash flow and growth history.

Annual Quarterly

Standalone figures · ₹ crore

₹ Cr	Mar 2026
Revenue	127
COGS	91
Gross profit	36
	24
	12
OPM %	9.7%
Depreciation	0
Interest	0
	0
Profit before tax	12
Tax	3
Tax %	24.5%
PAT	9
PAT margin %	7.3%
EPS (₹)	7.5
EPS adjusted (₹)	6
Annual report	Annual report for Mar 2026

₹ Cr	Mar 2026
Equity capital	16
Reserves	46
	0
	11
Total equity & liabilities	72
	1
CWIP	0
Investments	0
	72
Total assets	72

₹ Cr	Mar 2026
	19
	0
	40
Net cash flow	60
Free cash flow	19
CFO / Operating profit %	157.9%

Return on equity

7 years: —
5 years: —
3 years: —
Last year: 15%

Loading financials…

Ratios

Annual operating, return, leverage and working-capital ratios.

Standalone figures

Ratio	Mar 2026
Margins
Gross margin %	28.6%
EBITDA margin %	9.7%
EBIT margin %	9.5%
PAT margin %	7.3%
Working capital
Receivable days	5
Inventory days	14
Payable days	1
NWC days	19
Leverage
Current ratio	6.91
Debt to EBITDA	0
Debt to equity	0
Interest coverage	247.2
Asset turnover	1.76
Return ratios
Return on assets %	12.8%
Return on capital employed %	19.8%
Return on equity %	15.1%

Derived from reported annual statements. ROCE uses EBIT over capital employed (total assets less current liabilities). Day counts average the opening and closing balance; receivables turn on revenue, inventory and payables on cost of goods sold.

Loading ratios…

Shareholding

Quarterly ownership, named holders, insider transactions and disclosed deals.

Quarterly Annual

Every quarter filed · % of equity

Holder (%)	Mar 2026	Jun 2026
	70.06%	70.06%
	4.14%	1.2%
	7.73%	6.07%
	1.76%	0%
	16.31%	22.67%
No. of shareholders	248	412

Promoter holding up 0 percentage points since Mar 2026.

7 deals · 5 Aug 2026 – 28 Sept 2026

Date	Client	Type	Venue	Side	Quantity	Price	Value
28 Sept 2026	NEWTONLY PRIVATE LIMITED	Bulk	BSE	Sell	84,000	₹223.87	₹1.88 Cr
25 Sept 2026	DAVINDER SINGH	Bulk	BSE	Sell	1,24,000	₹220.18	₹2.73 Cr
15 Sept 2026	DAVINDER SINGH	Bulk	BSE	Sell	1,29,000	₹205.38	₹2.65 Cr
15 Sept 2026	DAVINDER SINGH	Bulk	BSE	Buy	1,24,000	₹211.65	₹2.62 Cr
15 Sept 2026	NEWTONLY PRIVATE LIMITED	Bulk	BSE	Buy	93,000	₹204.47	₹1.90 Cr
5 Aug 2026	KIFS ENTERPRISE	Bulk	BSE	Buy	1,68,000	₹146.00	₹2.45 Cr
5 Aug 2026	NIRAJ RAJNIKANT SHAH	Bulk	BSE	Sell	1,00,000	₹146.00	₹1.46 Cr

1–7 of 7

1 / 1

Bulk deals are a client trading over 0.5% of the equity in a session, aggregated across their trades; block deals are single negotiated trades in the exchange’s block window. Each is reported by the exchange it was crossed on, so NSE and BSE rows are separate trades rather than the same trade twice.

Mr. DEEPAK TOMARExecutive Director-Chairperson
Ms. SWETA SINGHExecutive Director
Mr. VIBHORE RASTOGIExecutive Director
Ms. SUSHMA SAMARTHNon-Executive - Independent Director
Ms. POOJA KANSALNon-Executive - Independent Director
Mr. Ashish KumarNon-Executive - Independent Director
Mrs. Aditi PardalCompany Secretary & Compliance Officer

Current officeholders as filed with BSE. A person holding two offices is listed once per office.

Loading shareholding…

F&O

Current futures and options contracts with compact option-chain pages.

Not in the F&O segment

Only about 210 stocks have listed futures and options. Contracts appear here for those, refreshed after each close.

Loading f&o…

Fund holders

Mutual-fund schemes that disclosed a holding in the company.

No fund holdings on record

No scheme among the 32 fund houses on record reported a position in Novus Loyalty Ltd. Portfolios are published monthly by each AMC; coverage is still partial.

Loading fund holders…

Documents

Annual reports, exchange filings, offer documents, ratings and earnings-call material.

Announcements

6

Annual reports

3

Documents link to external sources (exchange filings, company investor pages).

Loading documents…

Events

Upcoming dates and the company’s corporate-action history.

No events on record

Corporate actions, results dates and filings will appear here once ingested.

Loading events…

Announcements

Latest exchange announcements, filings and downloadable documents.

1 month 3 months 6 months 1 year All

6 announcementsExport CSV

10 Sept 2026, 11:41 amCompany Update

Business Update - Enhancement Of Redemption Options Under Central Bank Of India'S 'Cent Rewardz' Loyalty Programme

General PDF

5 Sept 2026, 12:57 pmAGM/EGM

Shareholder Meeting / Postal Ballot-Scrutinizer"s Report

EGM PDF

4 Sept 2026, 3:49 pmCompany Update

Announcement under Regulation 30 (LODR)-Amendments to Memorandum & Articles of Association

Amendments to Memorandum & Articles of Association PDF

4 Sept 2026, 3:42 pmAGM/EGM

Shareholder Meeting / Postal Ballot-Outcome of EGM

EGM PDF

3 Sept 2026, 5:21 pmAGM/EGM

Shareholder Meeting / Postal Ballot-Outcome of EGM

EGM PDF

31 Aug 2026, 12:04 pmCompany Update

Term Sheet Updation For Acquisition Of Shares Of Autpay Payment Solutions Limited

General PDF

Date	Category	Subject	Filing
10 Sept 2026, 11:41 am	Company Update General	Business Update - Enhancement Of Redemption Options Under Central Bank Of India'S 'Cent Rewardz' Loyalty Programme	PDF
5 Sept 2026, 12:57 pm	AGM/EGM EGM	Shareholder Meeting / Postal Ballot-Scrutinizer"s Report

Loading announcements…

Novus Loyalty Ltd

About

Key insights

Key risks

Growth drivers

Quick read

Pros

Cons

Research score

Revenue & net profit

Margins

Peers

Financials

Profit & loss

Balance sheet

Cash flow

Compounded returns

Return on equity

Ratios

Ratio timeline

Shareholding

Quarterly record

Bulk & block deals

Board and management

F&O

Not in the F&O segment

Fund holders

No fund holdings on record

Documents

Announcements

Annual reports

Events

No events on record

Announcements

Not in the F&O segment

Ratio timeline

Quarterly record

Bulk & block deals

Board and management

No fund holdings on record

No events on record

Announcements

Annual reports

Profit & loss

Balance sheet

Cash flow

Compounded returns

Return on equity