About

Credo Brands Marketing Limited operates MUFTI and BOTH, brands in speciality retail within consumer discretionary, generating ₹119–165 Cr in quarterly revenue (standalone basis). The company has a market cap of ₹504.95 Cr with historical operating margins of 26–31%, reflecting strong unit economics. Recent quarters show profitability pressure, with Jun 2026 net profit of just ₹2.29 Cr against historical ₹13–19 Cr quarterly levels.

Face value: ₹2

Market cap

₹459 Cr

P/E

6.7×

P/B

1.1×

Dividend yield

7.1%

ROE

18.2%

ROCE

19.1%

Debt / equity

0

OPM

29.1%

EPS (TTM)

₹10.5

Book value

₹62.8

52-week high

₹115.5

52-week low

Key insights

Company research notes and source-linked reviews

Key risks

Operating margin fell 950 bps from 30.66% (Dec 2024) to 21.22% (Jun 2026)—verify whether structural or cyclical.
Earnings volatile: net profit fell 88% (₹18.87 Cr to ₹2.29 Cr over two quarters); EPS dropped from ₹2.89 to ₹0.35—verify root cause and outlook.
Stock halved from 52-week high (₹128.15 to ₹77.21) and down 34.77% over 12 months, reflecting severe market skepticism.
Consumer discretionary retail is cyclical; verify inventory health, same-store sales, and demand signals for underlying momentum.

Generated analysis · source review pending

Growth drivers

Margin recovery from 21.22% (Jun 2026) to historical 26–31% would restore quarterly net profit to ₹13–19 Cr and EPS above ₹2.
PE 7.39 with ROE 18.19% suggests re-rating potential if earnings stabilize; verify what drove Jun 2026's 88% profit decline.
Zero debt (D/E 0) enables expansion or strategic investment; verify management's capex and growth strategy.

Generated analysis · source review pending

₹70.2-34.1%1Y

Beta

1.64

Amplifies index moves

Volatility (1y)

38.3%

Annualised, daily returns

RSI (14)

36

Neither overbought nor oversold

Rel. strength (1y)

-45.3%

Behind the market

Beta is measured against NIFTY 50 over three years of weekly returns — 1 moves with the index, above 1 amplifies it, below 1 damps it.

Quick read

rule-based

Pros

+Strong return on equity of 21.6% (3-yr avg)
+High return on capital employed of 21.4%
+Healthy operating margin of 29.1%
+Almost debt-free (debt/equity 0)
+Dividend yield of 7.1%
+Dividend payout of 47.8% of profit

Cons

No red flags triggered.

Research score

Structured signal from quality, growth, valuation and momentum.

62/100

Business quality: 61
Growth: 84
Valuation

Revenue & net profit

₹ crore, by fiscal year

RevenuePAT

Margins

% of revenue, by fiscal year

OPMPAT margin

Peers

Comparable companies from the narrowest available industry classification.

Screen this industry Compare top 5 side-by-side

Company	Mkt Cap	EV	Revenue	EBITDA	OPM	PAT	NPM	ROCE	ROE	WC Days
Lenskart Solutions LimitedLENSKARTLENSKART	₹1,20,170 Cr	₹1,20,390 Cr	₹9,634 Cr	₹2,005 Cr	19.9%	₹655 Cr	5.7%	8.6%	6.7%	19
Vedant Fashions LimitedMANYAVARMANYAVAR	₹12,617 Cr	₹12,617 Cr	₹1,345 Cr	₹652 Cr	48.1%	₹403 Cr	30.3%	30.4%	27.6%	198
Aditya Birla Lifestyle Brands LimitedABLBLABLBL	₹9,085 Cr	₹9,919 Cr	₹8,601 Cr	₹1,389 Cr	16%	₹176 Cr	2%	15.6%	23.3%	59
Aditya Vision LimitedAVLAVL	₹7,388 Cr	₹7,719 Cr	₹2,924 Cr	₹263 Cr	8.5%	₹139 Cr	4.4%	23.7%	18.4%	104
V2 Retail LimitedV2RETAILV2RETAIL	₹7,343 Cr	₹7,597 Cr	₹3,432 Cr	₹508 Cr	14.9%	₹179 Cr	5.3%	22%	26%	116
Aditya Birla Fashion And Retail LimitedABFRLABFRL	₹5,435 Cr	₹7,129 Cr	₹8,371 Cr	₹675 Cr	8%	₹-779 Cr	-10.2%	-2.9%	-12.3%	68
Ss Retail LimitedSSRETAILSSRETAIL	₹5,315 Cr	—	₹2,351 Cr	₹125 Cr	5.3%	₹60 Cr	2.5%	28.7%	26.5%	—
Arvind Fashions LimitedARVINDFASNARVINDFASN	₹5,073 Cr	₹5,604 Cr	₹5,437 Cr	₹731 Cr	13.4%	₹120 Cr	3.5%	23%	12.9%	52
Purple Style Labs LimitedPERNIASPOPPERNIASPOP	₹4,363 Cr	₹4,734 Cr	₹558 Cr	₹21 Cr	3.8%	₹-285 Cr	-51.2%	-24.9%	-875.1%	131
Shankara Buildpro LimitedBUILDPROBUILDPRO	₹3,023 Cr	₹3,084 Cr	₹6,826 Cr	₹227 Cr	3.3%	₹128 Cr	1.9%	40%	23.4%	24
Baazar Style Retail LimitedSTYLEBAAZASTYLEBAAZA	₹2,803 Cr	₹3,151 Cr	₹1,950 Cr	₹279 Cr	14.4%	₹47 Cr	2.6%	9.5%	11%	86
Go Fashion (India) LimitedGOCOLORSGOCOLORS	₹1,551 Cr	₹1,551 Cr	₹838 Cr	₹229 Cr	28.3%	₹53 Cr	7.1%	11.5%	8.5%	334

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Financials

Reported profit and loss, balance sheet, cash flow and growth history.

Annual Quarterly

Consolidated Standalone

Consolidated figures · ₹ crore

₹ Cr	Mar 2023	Mar 2024	Mar 2025
	498	567	618
COGS	212	241	264
Gross profit	286	326	354
	122	166	174
	164	161	180
OPM %	32.9%	28.3%	29.1%
Depreciation	53	62	69
Interest	18	24	25
	11	5	6
Profit before tax	104	79	92
Tax	26	20	23
Tax %	25.3%	25%	25.5%
	78	59	68
PAT margin %	15.6%	10.4%	11.1%
EPS (₹)	12.1	9.2	10.5
EPS adjusted (₹)	48.1	9.2	10.5
	0%	5.4%	28.5%
Annual report	—	Annual report for Mar 2024	Annual report for Mar 2025

₹ Cr	Mar 2022	Mar 2023	Mar 2024	Mar 2025
Equity capital	3	3	13	13
Reserves	—	278	329	397
	—	10	38	1
	—	283	331	358
Total equity & liabilities	—	574	710	769
	178	235	77	75
CWIP	—	0	1	1
Investments	—	2	2	2
	—	338	630	692
Total assets	—	574	710	769

₹ Cr	Mar 2023	Mar 2024	Mar 2025
	72	56	166
	-19	-35	-20
	-82	-28	-103
Net cash flow	-29	-6	44
Free cash flow	38	20	145
CFO / Operating profit %	44.2%	35.1%	92.3%

Compounded sales growth

7 years: —
5 years: —
3 years: —
1 year: 9%

Compounded profit growth

7 years: —
5 years: —
3 years: —
1 year: 16%

Stock price CAGR

10 years: —
5 years: —
3 years: —
1 year: -37%

Return on equity

7 years: —

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Ratios

Annual operating, return, leverage and working-capital ratios.

Consolidated Standalone

Consolidated figures

Ratio	Mar 2023	Mar 2024	Mar 2025
Margins
Gross margin %	57.5%	57.5%	57.3%
EBITDA margin %	32.9%	28.3%	29.1%
EBIT margin %	22.2%	17.3%	18%
PAT margin %	15.6%	10.4%	11.1%
Working capital
Receivable days	101	137	141
Inventory days	195	189	141
Payable days	73	45	35
NWC days	223	281	246
Leverage
Current ratio	3	2.66	3.61
Debt to EBITDA	0.06	0.23	0.01
Debt to equity	0.04	0.11	0
Interest coverage	6.8	4.3	4.6
Asset turnover	0.87	0.8	0.8
Return ratios
Return on assets %	13.5%	8.3%	8.9%
Return on capital employed %	25.4%	19.6%	19.1%
Return on equity %	27.5%	17.3%	16.7%

Derived from reported annual statements. ROCE uses EBIT over capital employed (total assets less current liabilities). Day counts average the opening and closing balance; receivables turn on revenue, inventory and payables on cost of goods sold.

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Shareholding

Quarterly ownership, named holders, insider transactions and disclosed deals.

Quarterly Annual

Every quarter filed · % of equity

Holder (%)	Sep 2023	Dec 2023	Mar 2024	Jun 2024	Sep 2024	Dec 2024	Mar 2025	Jun 2025	Sep 2025	Dec 2025	Mar 2026	Jun 2026
	55.4%	55.4%	55.24%	55.19%	54.83%	54.64%	55.06%	55.01%	55.01%	55.01%	55.01%	54.99%
	2.92%	3.56%	2.72%	1.89%	1.47%	0.47%	0.26%	0.58%	0.53%	0.46%	0.46%	0.51%
	12.91%	10.43%	8.45%	7.66%	6.69%	5.68%	4.41%	3.64%	2.34%	2.33%	3.36%	3.04%
Government	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%
	28.77%	30.61%	33.59%	35.26%	37.01%	39.21%	40.27%	40.77%	42.12%	42.2%	41.17%	41.46%
No. of shareholders	—	—	—	—	—	—	—	—	76,358	74,839	72,261	71,056

Promoter holding down 0.41 percentage points since Sep 2023.

24 deals · 27 Dec 2023 – 26 May 2025

Date	Client	Type	Venue	Side	Quantity	Price	Value
26 May 2025	OHM TRADING SOLUTIONS CORP	Bulk	NSE	Buy	3,50,000	₹179.50	₹6.28 Cr
7 Aug 2024	GRAVITON RESEARCH CAPITAL LLP	Bulk	NSE	Sell	5,02,835	₹183.76	₹9.24 Cr
7 Aug 2024	GRAVITON RESEARCH CAPITAL LLP	Bulk	NSE	Buy	5,02,835	₹183.55	₹9.23 Cr
17 Jan 2024	GRAVITON RESEARCH CAPITAL LLP	Bulk	NSE	Buy	3,40,690	₹282.19	₹9.61 Cr
17 Jan 2024	GRAVITON RESEARCH CAPITAL LLP	Bulk	NSE	Sell	3,40,690	₹282.40	₹9.62 Cr
28 Dec 2023	GRAVITON RESEARCH CAPITAL LLP	Bulk	NSE	Sell	6,18,036	₹313.28	₹19.36 Cr
28 Dec 2023	GRAVITON RESEARCH CAPITAL LLP	Bulk	NSE	Buy	6,18,036	₹313.18	₹19.36 Cr
27 Dec 2023	GOLDMINE STOCKS PRIVATE LIMITED	Bulk	NSE	Sell	8,14,655	₹307.30	₹25.03 Cr
27 Dec 2023	GOLDMINE STOCKS PRIVATE LIMITED	Bulk	NSE	Buy	8,14,655	₹307.26	₹25.03 Cr
27 Dec 2023	MUSIGMA SECURITIES	Bulk	NSE	Sell	7,59,871	₹288.88	₹21.95 Cr

1–10 of 24

1 / 3

Mr. Kamal D KhushlaniExecutive Director-Chairperson related to Promoter-MD
Mrs. Poonam KhushlaniExecutive Director
Mr. Manoj NakraNon-Executive - Non Independent Director
Mr. Amer Inayat JaleelNon-Executive - Independent Director
Mr. Paresh Vasant BambolkarNon-Executive - Independent Director
Mrs. Ramona Haresh JogeshwarNon-Executive - Independent Director
Sanjay Kumar MuthaCompany Secretary & Compliance Officer

Current officeholders as filed with BSE. A person holding two offices is listed once per office.

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F&O

Current futures and options contracts with compact option-chain pages.

Not in the F&O segment

Only about 210 stocks have listed futures and options. Contracts appear here for those, refreshed after each close.

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Fund holders

Mutual-fund schemes that disclosed a holding in the company.

No fund holdings on record

No scheme among the 32 fund houses on record reported a position in Credo Brands Marketing Limited. Portfolios are published monthly by each AMC; coverage is still partial.

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Documents

Annual reports, exchange filings, offer documents, ratings and earnings-call material.

Announcements

30

Annual reports

2

Credit ratings

1

Re-affirmation of Credit Rating20 Feb 2026

Investor Presentation and earnings call

5

Aug 2026Transcript AI Summary PPTREC
May 2026Transcript AI Summary PPT

Documents link to external sources (exchange filings, company investor pages).

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Events

Upcoming dates and the company’s corporate-action history.

3

Final dividend28 Aug 2026 · ex-date₹2
Final dividend10 Sept 2025 · ex-date₹3
Final dividend21 Aug 2024 · ex-date₹0.5

1

Board meeting to consider results11 Aug 2026

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Announcements

Latest exchange announcements, filings and downloadable documents.

1 month 3 months 6 months 1 year All

32 announcementsExport CSV

28 Sept 2026, 2:54 pmInsider Trading / SAST

Closure of Trading Window

Closure of Trading Window PDF

11 Sept 2026, 9:49 pmCompany Update

Announcement under Regulation 30 (LODR)-Change in Directorate

Change in Directorate PDF

11 Sept 2026, 9:41 pmAGM/EGM

Shareholder Meeting / Postal Ballot-Scrutinizer''s Report

AGM PDF

11 Sept 2026, 9:37 pmAGM/EGM

Shareholder Meeting / Postal Ballot-Outcome of AGM

AGM PDF

20 Aug 2026, 2:21 pmCompany Update

Announcement under Regulation 30 (LODR)-Newspaper Publication

Newspaper Publication PDF

18 Aug 2026, 4:40 pmCompany Update

Announcement under Regulation 30 (LODR)-Earnings Call Transcript

Earnings Call Transcript PDF

17 Aug 2026, 6:27 pmAGM/EGM

Intimation Letter - Notice Of 27Th Annual General Meeting And Annual Report For FY 2025-26

AGM PDF

17 Aug 2026, 6:19 pmAGM/EGM

Notice Of 27Th Annual General Meeting To Be Held On September 11, 2026

AGM PDF

Date	Category	Subject	Filing
28 Sept 2026, 2:54 pm	Insider Trading / SAST Closure of Trading Window	Closure of Trading Window	PDF
11 Sept 2026, 9:49 pm	Company Update Change in Directorate	Announcement under Regulation 30 (LODR)-Change in Directorate

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Credo Brands Marketing Limited

Credo Brands Marketing Limited

About

Key insights

Key risks

Growth drivers

Risk & technicals

Quick read

Pros

Cons

Research score

Revenue & net profit

Margins

Peers

Financials

Profit & loss

Balance sheet

Cash flow

Compounded returns

Compounded sales growth

Compounded profit growth

Stock price CAGR

Return on equity

Ratios

Ratio timeline

Shareholding

Quarterly record

Bulk & block deals

Board and management

F&O

Not in the F&O segment

Fund holders

No fund holdings on record

Documents

Announcements

Annual reports

Credit ratings

Investor Presentation and earnings call

Events

Dividends3

Board meetings1

Announcements

Quarterly record

Bulk & block deals

Board and management

Dividends3

Board meetings1

Ratio timeline

Not in the F&O segment

No fund holdings on record

Announcements

Annual reports

Credit ratings

Investor Presentation and earnings call

Profit & loss

Balance sheet

Cash flow

Compounded returns

Compounded sales growth

Compounded profit growth

Stock price CAGR

Return on equity

3

1

3

1